Local real estate firm Team Laguna has merged with Keller Williams Realty Inc., of Austin, Tex. Team Laguna owner Danielle Purcell feels the merger will bring her company to new heights and give her an expanded role.
Q: Why merge with Keller Williams?
A: I chose Keller Williams to provide the best resources for my agents only Keller Williams can provide – education, training and technology. The added value gives Team Laguna a luxury brand that is recognized around the world. The Stanford University Study on the culture at Keller Williams was another key factor in my decision. It sets Keller Williams apart from other brokerages and will help Team Laguna reach its full potential.
Q: What is it in the company’s culture that will yield more success for Team Laguna?
A: Keller Williams brings a large international team to Team Laguna, establishing a wider range of exposure for our clients. Also, the culture is rooted in a conviction we share and it states “who you are in business with matters.” This sets the tone for a company that can contribute to people’s lives in untold ways. The belief system incorporates a win-win attitude, integrity and that customers always come first as well as commitment, communication, creativity, teamwork, trust, and success. Team Laguna thrives under those conditions. And with technology and training they provide a service no other company can match. This sets up Team Laguna for greater accomplishments.
Q: What prompted you to make such a large merger right now?
A: I made the change to strengthen the brand that I have built and to provide resources that otherwise weren’t available. Results are realized through people and by receiving world class training, strong values and state-of-the-art technology offered through Keller Williams, Team Laguna will be able to provide the best service ever to our clients.
Q: What does Team Laguna bring to Keller Williams?
A: Like I mentioned above, Team Laguna shares the same values as Keller William. We connect through a common goal that allows us to bring both our local knowledge and experience with a huge clientele together in a way that enhances both companies’ talents. I have an incredibly talented team I am very proud of and look forward to the teamwork this merger will create.
Q: You still own Team Laguna, yes?
A: Absolutely. I now have expanded into two separate divisions, a rental division that I will continue to broker and manage, which still includes long term rentals, vacation rentals and property management. And a sales division operated under Keller Williams, which I will continue to operate out of our Team Laguna location as their team leader.
Q: Has there been any personnel changes as a result of the merger?
A: I’ve bolstered our company by adding several strong experienced full time commercial and residential sales agents. It’s very exciting to see my team grow as well as creating a strong sales lineup.
Q: How will your role differ from your current role as owner/operator of Team Laguna?
A: I am leading a team of the best sales agents in the industry, training, coaching and sharing all of my experience and knowledge to each and everyone of this talented group. I do more transactions that any agent I know of in the world and it is exhilarating to be part of a top international sales team.
Q: Where do you see your sales team in one year?
A: I see my team with more listings than ever! For Team Laguna, it’s always been about providing the best service. With Keller Williams, we can take our agent’s outstanding and dedicated services we have always provided and enhance them with new capabilities from state of the art resources, top of the line technology, international network connection and training unmatched in the industry. Laguna Beach already knows we are local experts. Now they will have the best real estate company in the world behind them, with the sale of their home an experience unlike anything they’ve experienced before.
Q: What is your personal mission as a top-producing broker?
A: My personal mission is to continue to offer my team the best possible resources available to best serve our clients and the community. It has always been our goal to give excellent service; and we will continue to give the best in everything we do.
Danielle Purcell
Team Laguna – Keller Williams
1190 Glenneyre Street
Laguna Beach, California 92651
949.464.1063
www.teamlaguna.com
dani@teamlaguna.com
