Kelly Perkins: Your Coastal Market Specialist

Professional | Persistent | Passionate

Q: Why is local expertise so important when buying or selling in Laguna Beach?
A: Laguna Beach is unique—it’s not just about price per square foot but understanding each neighborhood’s nuances and how the coastline impacts values. With decades of experience, first as a certified real estate appraiser and now as a trusted Realtor, I provide clients with valuable insights every step of the way.

Q: What is your approach to marketing a home in Laguna Beach?
A: Selling here is about storytelling, exclusivity, and connecting with the right buyers. I use high-quality photography, video tours, and targeted digital campaigns to showcase a property’s lifestyle appeal locally and globally. As part of Compass, I also leverage cutting-edge tools to maximize exposure and results.

Q: What’s the biggest mistake buyers and sellers make in this market?
A: Buyers often wait for a “better deal” that may never come—limited inventory and high demand mean missed opportunities can lead to higher prices. I help clients recognize long-term value and act decisively.

For sellers, overpricing or poor presentation can be costly. Affluent buyers expect exceptional value. I guide clients on pricing, staging, and marketing to attract strong offers and maximize returns.

Q: What’s your negotiation philosophy?
A: Negotiation is more than price—it’s about positioning, perception, and strategy. I anticipate roadblocks and craft offers that get accepted.
For buyers, that means structuring standout offers—not just on price, but with terms sellers find appealing. The strongest offer isn’t always the highest, but the least risky and easiest to close.

For sellers, it’s about creating demand. Multiple interested buyers mean leverage, leading to stronger offers with better terms. My goal is to maximize my client’s position while keeping the process smooth.

Q: How would you describe your approach?
A: Like my dog, Closer—loyal, determined, and protective. I ensure my clients are informed, supported, and positioned for success in every decision.

Kelly can be reached at 949.310.3754 and at kellyperkins@compass.com.