Co-founder Daftarian Group
One on One with Paul Daftarian
By Gina Dostler
11/6/15
Catering to the most discerning clients that range from first-time buyers to sophisticated investors in the luxury real estate market is in a league of its own. With a focus on the most exclusive enclaves in coastal Orange County, The Daftarian Group in Newport Beach, co-founded by Paul Daftarian, develops and deploys effective sales and marketing strategies for elite clients. Daftarian himself has 15 years experience as a top-producing mortgage executive and expertly maneuvers his team as one of the top representation in this industry.
Q: What got you started in the real estate business?
A: I first started in the mortgage business in 1999 until three years ago where I decided to partner with my wife, Lilli and started a luxury real estate group. She’s been in the business most of her life. Actually her whole family has been in real estate. Her mother was a broker for 32 years and she has been working in the business since she was 15 years old helping her father. We created this group because the industry needed a service that offered concierge services for the real estate industry. Our tag line is “we do things differently with our six-star service approach to buying and selling real estate for our clients.” Our business operates on selling or buying homes, but our main focus is all about the people.
Q: What constitutes the luxury real estate group?
A: It’s all about location. A home in Corona del Mar set down in a town without views or special amenities wouldn’t command the same price or appeal. People buy coastal OC real estate for its lifestyle which has just about tripled the value of the homes here because of the incredible views this area offers. It has evolved into a cosmopolitan, destination-driven place since when I was growing up. You’ll find donuts for $6 here and other extreme prices for everyday things. Luxury means you are willing to pay top market value for an item because of its quality, brand reputation and exclusivity. That’s what makes it luxury.
Q: Who are buying these luxury homes? Is it mainly an overseas market?
A: It depends. For instance, about a third of buyers in Newport Coast are coming from overseas. The rest are growing their families and moving (buying) up. Professionals and entrepreneurs know the value in coastal real estate and buy not only for the lifestyle, but the investment it offers. Many of my clients’ property investments have out-performed their portfolio. They know the real estate here is a stellar investment.
Q: How does a six-star service redefine how luxury real estate is bought and sold?
A: It takes it up several notches. Six star service means we not only meet our clients’ needs, but exceed their expectations. We consult on the entire process from a to z, utilizing a team of top notch, cream of the crop specialists; from CPAs who consult with our clients on tax issues, to an array of strategic partners we ally with in the banking and real estate law industry, all free of charge. The unknown is a place of uncertainty and pulling in resources that address selling and buying strategies up front gives us a game plan with a lot of moving parts. I call it strategic real estate plotting and it removes or avoids problems from the very beginning. It is part of the 360 perspective we apply to everything we do.
Q: What do you mean by 360 perspective?
A: We don’t depend on the MRS to sell homes. Instead we utilize all the tools in the toolbox. There are so many different areas to buy and see in coastal OC, each strategy becomes very specialized for the client. We tailor for the demographic of the neighborhood, say Port Street and its community. It has a different strategy than what we would use on a Pelican Hill neighborhood. For instance a home in Newport Coast where we threw an open house party last month had some Baccarat crystal in the home, so we actually had Baccarat come to the party and add more of its gorgeous crystal throughout the home. The 7 car garage provided a great opportunity to bring in a dealership that parked seven Lamborghinis in it. We accentuate lifestyle, so we partner with luxury brands to show the exclusivity of the home. We have fun with it and treat every listing with its own unique approach.
Q: Is the market moving in favor of selling or buying real estate?
A: Our market here is still very strong on both ends. You gage it not by price necessarily, but how many days on the market. There are still certain areas on the market that are hot. Corona del Mar has been and believe it or not it is still getting hotter. Why? It offers something for everyone. There is walkability, village atmosphere, quaint bungalows; or big expansive views that can be found on SpyHill. There are so many options and it is all walking distance to one of the best beaches on our coast. Newport Coast is a close second. And even if its foreign market appetite slows down, it is still one of the hottest areas to live in OC.
CONTACT INFORMATION
Paul Daftarian
Co-founder
The Daftarian Group
369 San Miguel Dr. Ste 370
Newport Beach, CA. 92660
(949) 484-0387
info@daftariangroup.com
